Founder + Creative Director, By M Squared | Nonprofit Founder, ReBloomed
Melina Mayfield is a visionary event designer, creative strategist, and the founder behind By M Squared, a Dallas-based event production studio known for creating unforgettable luxury experiences with bold storytelling and elevated design. With a background rooted in fashion and retail—having worked at the iconic Neiman Marcus flagship and buying office—Melina brings a distinct eye for detail, style, and cultural relevance to everything she touches.
Her journey from side hustle to sought-after creative partner has led to collaborations with national brands, luxury clients, and purpose-driven organizations. In 2025, she launched ReBloomed, a nonprofit that gives event florals a second life in the community, reflecting her commitment to beauty with impact.
Melina is passionate about empowering women to define success on their own terms and build creative businesses that align with their values. Whether she’s designing a luxury brand activation or mentoring rising entrepreneurs, her message is clear: hustle doesn’t have to mean burnout, and impact can be both beautiful and profitable.